SMS Short codes are 5 digit numbers, to which mobile users can send text messages, regardless of their telecom service provider and get the desired response in the matter of seconds. They are easier to remember, handy and integrated across all telecom operators to provide a seamless short code service experience to all the users across India.
SMS Short codes have started playing a vital role in the most traditional media, Outdoor, TV & even Radio. As the ads in these media channels will include a Call to Action to have consumers send a text message to a SMS short code for sending their enquiry or request for information; marketers/advertisers are increasingly using our services in most of their ad campaigns.
Not only Marketers, but many of the Application developers have started opting for short codes for launching interactive SMS services for their customers, employees or any target audience. These services range from Information-on-Demand, Subscription service, SMS based Trivia or Games, SMS Contests, Opinion Polls and SMS Voting Services.
Usage Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies for campaigns, contests etc. For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.
Short Code Uses:
- Business / Customer lead generation.
- Feedback from customers, employees or any target group.
- Information on demand.
- Database creation of potential customers Region wise, product wise, etc.
- SMS Contest, polling & voting service.
- Online surveys for real time results.
Short Code Benifits:
- Short codes have a high top of the mind recall as they are relatively easy to remember.
- Combined with pull sum, marketing campaign can be automated, personalized and analyzed.
- Large reach of marketing campaign due to high mobile penetration.
- Mobile Marketing.
- Marketing Data Collection at one place.
